Writing Your Field Plan
As much as we would like to, campaigns don't have the people, time or money to talk to every voter. But picking which voters to contact and which to leave alone isn't always obvious. This session we'll look at how to break down the numbers, demographics and voter histories in your district and build your universe of likely voters. Then we’ll talk about how to write a solid workable plan to build a grassroots organization it will take to contact them.
Matt is the National Field Director at Democracy for America. He was born and raised in rural Iowa and first got involved in politics at 19 while attending the University of Iowa. In 2001 he managed his first campaign in an attempt to elect a UI student to the Iowa City Council. Since then he has done Field, Fundraising and Online Organizing work for numerous campaigns including the DNC, MoveOn.org, Russ Feingold, Jon Tester, and the No On 1 campaign for marriage equality in Maine. For the last four years Matt has managed national field and training programs for Democratic activists and candidates at Democracy for America. Since joining DFA he has organized over 84 campaign trainings in 37 states, training over 8,000 progressives to become better activists, campaign staff or candidates.
