Political Persuasion: Strategies and Tactics for Victory
Since winning the White House and a Congressional majority, Democrats have faced a peculiar challenge: despite passing an economic rescue and several major center-left reform packages that have angered many progressives for being too accommodating, conservative outrage is high and right-wing messaging and framing on issues from healthcare to deficit spending have gained traction in the media and the public sphere. As a result, Democrats face serious electoral challenges in 2010. Join our panel of progressive messaging professionals as we seek to determine the cause of previous progressive failures of persuasion; begin to chart a new course for effective, reliable Democratic branding; and provide actionable tips and tactics for candidates, campaign workers and online activists to win in the challenging environment that is the 2010 election season and beyond.
Robert Cruickshank is a progressive strategist currently based in Seattle. From 2007 to 2010 he was Public Policy Director at the Courage Campaign, a leading statewide advocacy organization based in California. He is also a writer at Calitics.com, which covers California politics, and the founder of the California High Speed Rail Blog. Robert is also finishing a PhD in US history at the University of Washington, where he studies left-wing movements in the San Francisco Bay Area during the 1960s and 1970s.
Celinda Lake is a prominent pollster and political strategist for Democrats and progressives. She currently serves as President of Lake Research Partners. Lake’s polling and strategic advice helped candidates such as Jon Tester, Tim Walz , and Gov Bob Wise defeat incumbent Republicans and her expertise guided Senator Mark Begich to victory, making him the first Senate candidate in Alaska to oust the incumbent in 50 years. She has focused on women candidates and women's concerns, having worked for Speaker Pelosi, Governor Janet Napolitano, and Senator Debbie Stabenow. Celinda worked for the largest independent expenditure to take back the House and has been a key player in campaigns launched by progressive groups such as the AFL-CIO, SEIU, Sierra Club, Planned Parenthood, HRC, EMILY'S List and more. Additionally, she recently helped elect Annise Parker as the first openly gay mayor of major US city. Lake co-authored the book What Women Really Want with Republican pollster Kellyanne Conway which examines the way women are changing the political landscape in America, and she also served as pollster for Senator Joe Biden's presidential bid.
Adam is not last year's American Idol runner up. However, he is a tax consultant who works and lives in the NYC area. Blogging under the name "clammyc", Adam is a front page contributing editor at BlueJersey.com and has written hundreds of essays about framing and messaging on a number of progressive issues and campaigns.
He has worked on various campaigns (NJ Governor - 2009, NJ-5th Congressional District, 2006, 2008, 2010), doing online outreach and strategy. Adam previously hosted weekly online radio shows at BlogTalkRadio.com, where he also managed the progressive lineup of shows.
Currently, Adam is advising the Congressional candidate in his district, and was one of the founders of Retire Garrett (and RetireGarrett.com), a grassroots organization dedicated to the Congressional Race in NJ's 5th District.
John Rowley’s first work was in radio and television. Rowley worked in television production, radio production as a public affairs director, and as a news reporter. After working for two election cycles with Bill Fletcher (William B. Fletcher Consulting), Rowley became one of the youngest principals in a national Democratic media consulting firm when they formed Fletcher & Rowley Consulting, Inc. Rowley has served as media consultant on more “red state” and “red district” wins than any other Democratic media consultant and has done media consulting work on over 300 Democratic campaigns in 40 states.
In 2000, Campaigns and Elections magazine named him a “Rising Star in Politics.” His firm’s commercials have won 22 Pollie Awards and have earned The Silver Microphone Award, and Vision Awards for their creative work. Fletcher Rowley Riddle has been called “a new breed of political consultants” by Congressional Quarterly. His media firm’s work has been featured on CNN, MSNBC, The Daily Show with Jon Stewart and on FOX News. Fletcher Rowley Riddle’s work has been written about in Campaigns and Elections Magazine, the New York Times, the Washington Post and the Wall Street Journal. He has worked with 18 different Members of Congress from California to Florida and a number of Members of Congress from the Midwest and the South, picking up 10 Republican-held congressional seats since 2002.
Fletcher Rowley Riddle handles media and message consultant and also develops New Media strategies for their campaigns. In addition to his creative development responsibilities for the firm’s corporate and political advertising clients, Rowley handles media relations, crises communication, and speech writing. Rowley also conducts media training and campaign seminars for progressive groups around the country.
Rowley was recently selected as a member of the Army War College in Carlisle, PA. He earned his B.A. from Western Kentucky University in Corporate and Organizational Communication. Rowley is a member of the Entrepreneur’s Organization.
